New-Year bike sales USA: The best deals and where to find the cycling sales
The New-Year bike sales are in full swing! Here's our roundup of the best deals available today in the USA
The New-Year bike sales are a great time to grab a deal on your next cycling purchase. With retailers looking to clear the last of their stocks ahead of the summer, there's plenty of discounted bike gear available.
So whether you've been waiting for your next upgrade to drop in price, you're looking to spend the gift cards your distant relatives send you every year, or you want to get fit for the summer ahead, now really is the prime time to get the most bang for your buck.
- Looking for UK deals instead? Head over to our UK January bike sales roundup.
We're also acutely aware that at this time of year, your wallet might be feeling a little lighter than usual, so our advice as always is not to buy something for the sake of a discount if you don't need the product on offer.
However, if you've been counting on the New Year bike sales for a new bike, the latest GoPro, or a posh new pair of cycling shoes anyway, then it makes total sense to save some cash while you're at it?
Scroll down and enjoy a browse of our pick of the best deals in the New Year bike sales, but be sure to come back and let us know if we've missed any.
Where to find the best New Year cycling sales
Amazon: 20% off Garmin computers and more
Competitive Cyclist: 40% off POC, 50% off Giro and more
Jenson USA: Huge deals including 40% off bikes
Backcountry: Up to 60% off apparel, bikes, and more
REI Coop: Up to 70% off clothing, components and more
Rapha: 50% off with an additional 10% for bundles
Mike's Bikes: Huge clothing sale plus save on Santa Cruz bikes
Oakley: 30% off dozens of styles
Best deals from the New Year bike sales in the USA
Pinarello F7 Ultegra: <a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fpinarello-f7-ultegra-di2-carbon-wheel-road-bike" data-link-merchant="competitivecyclist.com"">$8,800 $7,050 at Competitive Cyclist
20% off: I tested <a href="https://www.cyclingnews.com/reviews/pinarello-f7-2023/" data-link-merchant="cyclingnews.com"" data-link-merchant="competitivecyclist.com"">this exact bike in spain, in the UK, and in the alps (including some <a href="https://www.cyclingnews.com/features/the-best-gravel-ride-of-my-life-was-on-a-road-bike/" data-link-merchant="cyclingnews.com"" data-link-merchant="cyclingnews.com"" data-link-merchant="competitivecyclist.com"">ill-advised gravel riding). It handles sublimely, it looks fantastic, and it's over a thousand dollars off. The even more fancy <a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fpinarello-f9-dura-ace-di2-carbon-wheel-road-bike" data-link-merchant="competitivecyclist.com"" data-link-merchant="cyclingnews.com"" data-link-merchant="cyclingnews.com"" data-link-merchant="competitivecyclist.com"">Dura-Ace equipped version is also reduced, but in my opinion it's not really a necessary upgrade.
Pearl Izumi Expedition bib shorts: <a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fpearl-izumi-expedition-bib-short-mens-plzo8fq" data-link-merchant="competitivecyclist.com"">$125 $75 at Competitive Cyclist
40% off: These are some of my favourite cargo bib shorts. The straps are among the most comfy on the market, the pockets are well sized and secure, and the leg grippers aren't too aggressive, while still keeping everything in place.
Castelli Free Aero RC Classic bib shorts: <a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fcastelli-free-aero-rc-classic-bib-short-mens" data-link-merchant="competitivecyclist.com"">$219.99 $131.99 at Competitive Cyclist
40% off: These are widely regarded as some of the best cycling shorts on the market, from one of the most trusted clothing brands out there. The sizing is Italian though, so you may need to size up.
Gore Shakedry 1985 Jacket: <a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fgorewear-c5-gore-tex-shakedry-1985-jacket-mens-gwr0005" data-link-merchant="competitivecyclist.com"">$300 $225 at Competitive Cyclist
25% off: Shakedry is perhaps as good as waterproof jackets for cycling will ever get. <a href="https://www.cyclingnews.com/features/the-future-of-waterproof-clothing-one-year-closer-to-the-pfas-ban/" data-link-merchant="cyclingnews.com"" data-link-merchant="competitivecyclist.com"">It's been discontinued, so this may well be the last chance ever to snag a truly incredible piece of wet weather tech. Amazingly breathable, phenominally waterproof, and packs down to nothing.
Assos Mille GT Ultraz Evo Jacket: <a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fassos-mille-gt-ultraz-evo-winter-jacket-mens" data-link-merchant="competitivecyclist.com"">$369.00 $258.30 at Competitive Cyclist
30% off: Assos is renowned for making exceptional winter gear, and this winter jacket is no exception. It easily sits in our guide to the best winter cycling jackets, and mixes breathability, warmth, and wind resistence very well indeed.
Cannondale SuperSix Evo Force AXS: <a href="https://mikes-bikes.sjv.io/c/221109/987441/12988?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fmikesbikes.com%2Fcollections%2Fclearance-and-sale%2Fproducts%2Fcannondale-supersix-evo-carbon-disc-force-axs" data-link-merchant="mikesbikes.com"">$6,549.99 $4,799.95 at Mike's Bikes
27% off: While this isn't the very latest model (it's the 2022 version), it's still a great bike. The geometry is totally unchanged compared to the latest version so it will handle the same. You'll save a fair wedge of cash for a small reduction in aerodynamic efficiency.
Muc-Off Tyre Levers: <a href="https://mucoff.sjv.io/c/221109/1131496/14325?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fus.muc-off.com%2Fproducts%2Fmuc-off-rim-stix-tyre-lever" data-link-merchant="muc-off.com"">$4.99 at Competitive Cyclist
These are the <a href="https://www.cyclingnews.com/features/best-tyre-levers/" data-link-merchant="cyclingnews.com"" data-link-merchant="muc-off.com"">best tyre levers. That's it; that's all there is to say. They're the only ones our writer Will takes out with him or uses in his home workshop. They're so good that we removed everything else from our buyer's guide. They're now almost half price too.
Supacaz Fly Cage Ano: <a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fsupacaz-fly-cage-ano" data-link-merchant="competitivecyclist.com"">$27.00 $12.15 at Competitive Cyclist
55% off - Supacaz is a brand synonymous with blinging up your bike. Alongside its bar tape and anodized bolts, the brand's bottle cages are a relatively affordable way to add some personality and style to your machine. The Fly Cage might be shown in black in our choice of image, but it comes in eight other colours all with a solid 55% discount.
Shimano SPD SL cleats: <a href="https://classic.avantlink.com/click.php?tt=cl&mi=11473&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.jensonusa.com%2FShimano-Spd-Sl-Road-Cleat-Set-WHardware" data-link-merchant="jensonusa.com"">$31.00 $22.99 at Jenson USA
26% off - Not the most exciting of things to buy for yourself, but if you're more interested in a practical purchase, then a new - or spare - pair of cleats are always handy.
Fizik Tempo Microtex Classic Bar Tape: <a href="https://classic.avantlink.com/click.php?tt=cl&mi=10060&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.backcountry.com%2Ffi-zik-tempo-microtex-classic-bar-tape" data-link-merchant="backcountry.com"">$34.99 $29.00 at Backcountry
17% off - One of the easiest and most affordable ways to give your bike a bit of a spruce up is to change over the bar tape to something fresh and new. If you're a fan of fun, bright colours, you can save a nice amount on Fizik's Tempo Microtex Classic bar tape in orange.
Time Xpresso 2 Pedals: <a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Ftime-xpresso-2-pedals-2013" data-link-merchant="competitivecyclist.com"">$69.00 $34.50 at Competitive Cyclist
50% off - You don't often see Time pedals these days, but their fanbase is loyal, they're really lightweight, and following the brand's transition into the SRAM umbrella, it's making a strong resurgence.
<a href="https://classic.avantlink.com/click.php?skid=SCQ003J-MATBLA-S&tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fspecialized-echelon-ii-mips-helmet%3Fskid%3DSCQ003J-MATBLA-S" data-link-merchant="competitivecyclist.com"">Specialized Echelon MIPS| 55% off at Competitive Cyclist<a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fscott-cadence-plus-helmet" data-link-merchant="competitivecyclist.com"" data-link-merchant="competitivecyclist.com"">
Was $99.99 | Now $44.99
When it comes to budget helmets, Specialized's Echelon II MIPS packs quite a punch, with rotational safety built-in, an ergonomic design, and a fit system that can be paired with the brand's ANGi crash sensor.
<a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fgiro-caden-mips-helmet" data-link-merchant="competitivecyclist.com"">Giro Caden MIPS| 50% off at Competitive Cyclist<a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Flazer-century-helmet" data-link-merchant="competitivecyclist.com"" data-link-merchant="competitivecyclist.com"">
Was $94.95 | Now from $47.48
The Giro Caden is a stylish commuter-style helmet with MIPS technology and a removable soft brim to block the sun or rain. A helmet with MIPS technology is a great buy and the matte grey option has 50% off in three sizes.
<a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fspecialized-propero-iii-mips-helmet" data-link-merchant="competitivecyclist.com"">Specialized Propero MIPS| 57% off at Competitive Cyclist<a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fscott-cadence-plus-helmet" data-link-merchant="competitivecyclist.com"" data-link-merchant="competitivecyclist.com"">
Was $149.99 | Now $64.99
This helmet from Specialized offers another great deal to get access to MIPS technology at just $65.00. The Propero is available in only the black colour now.
<a href="https://classic.avantlink.com/click.php?skid=GIR00DF-MABLFAHIYE-L&tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fgiro-cinder-mips-helmet%3Fskid%3DGIR00DF-MABLFAHIYE-L" data-link-merchant="competitivecyclist.com"">Giro Cinder MIPS| 55% off at Competitive Cyclist
Was $159.95 | Now $71.98
The Cinder is a solid lightweight option from Giro with MIPS technology for added safety in the event of a crash. It's available for 55% off in the black colourway.
Chrome Barrage Backpack: <a href="https://classic.avantlink.com/click.php?variant=40668340650044&tt=cl&mi=14049&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fchromeindustries.com%2Fproducts%2Fbarrage-cargo-backpack%3Fvariant%3D40668340650044" data-link-merchant="chromeindustries.com"">$165 $95.99 at Chrome
41% off - Well made, impervious to water, cool looking, and extremely utilitarian. It'll last you for years, and you can fit more or less anything into the cargo net. If we had to use only one backpack from here on in, it would be this one, and it's for those reasons this won our award for <a href="https://www.cyclingnews.com/features/best-cycling-backpacks/" data-link-merchant="cyclingnews.com"" data-link-merchant="chromeindustries.com"">best cycling backpack overall.
Apple AirPods 2nd Gen: <a href="https://target.georiot.com/Proxy.ashx?tsid=78475&GR_URL=https%3A%2F%2Famazon.com%2FApple-AirPods-Charging-Latest-Model%2Fdp%2FB07PXGQC1Q%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"">$129.99 $99.00 at Amazon
Save 23% - The 2nd Gen of the base model AirPods might have a slightly less premium sound quality and come with a slightly shorter feature list compared to the Pro, but if you're after a more affordable option, they're still a great pair.
Specialized Torch 3.0 Cycling Shoes: <a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fspecialized-torch-3.0-cycling-shoe-mens" data-link-merchant="competitivecyclist.com"">$229.99 $114.99 at Competitive Cyclist
50% off - Competitive Cyclist has this grey colour of Specialized's Torch 3.0 in a full range of sizes and a smattering of sizes available in other colours as well. The Torch 3.0 has two Boas for adjustability and includes Specialized's BG features for pedalling comfort.
Giro Empire ACC Women's:<a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fgiro-empire-acc-shoes-womens" data-link-merchant="competitivecyclist.com""> $299.95 $119.99 at Competitive Cyclist
Up to 60% off - If you wear a size 37-43 and like these shoes in black, then you're in for a serious bargain, but you have to be quick because they won't hang around. There's a discount on white too.
Specialized Men's Prime Alpha jacket: <a href="https://pros-closet.sjv.io/c/221109/848557/11861?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fwww.theproscloset.com%2Fproducts%2Fspecialized-prime-alpha-jacket-mens" data-link-merchant="theproscloset.com"">$249.99 $149.99 at The Pro's Closet
Save 40% - Our tech editor has been using this jacket since the start of the year and it's his go-to cold-weather outer layer. It's not totally waterproof, but the inner Alpha material is cosy and it has a casual fit that looks good on both road and gravel rides. It's so good he actually owns two of them, and continues to wear the one that he put a hole in the elbow on when crashing.
Specialized S-Works Recon Lace: <a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fspecialized-s-works-recon-lace-shoe" data-link-merchant="competitivecyclist.com"">$324.99 $161.99 at Competitive Cyclist
50% off - The S-Works Recon shoes can tackle mud, gravel, and mountain bike duties. The 50% discount applies to the oak green and black versions. There's less discount but more cleaning if you want white. Check out our <a href="https://www.cyclingnews.com/reviews/specialized-s-works-recon-review/" data-link-merchant="cyclingnews.com"" data-link-merchant="competitivecyclist.com"">full review where we wondered if they were the fastest off-road shoes on the market.
Garmin Forerunner 945: <a href="https://target.georiot.com/Proxy.ashx?tsid=78475&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB07QTVMWVL%2F%3Fth%3D1%26tag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"">$499.99 $299.99 at Amazon
40% off - The Garmin Forerunner 945 is broadly similar to the 735 above but with improved hardware, battery life, more durable glass, a temperature sensor and the ability to flag up irregular heart rates. There's also Garmin Pay to handle your contactless payments which the 735 doesn't have.
Garmin Edge 1030 Plus: <a href="https://target.georiot.com/Proxy.ashx?tsid=78475&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB087W13RGL%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"">$399.99 $339.99 at Amazon
15% off - With its big screen, long list of features and ability to connect to pretty much every relevant aftermarket sensor on the market, the Edge 1030 Plus is a serious piece of kit. It's a hard one to decide between the Roam and this at the same price, but we'd probably go with this for the touchscreen.
Enve x SciCon AeroComfort 3.0 TSA Travel Case: <a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fenve-x-scicon-aerocomfort-3.0-tsa-travel-case" data-link-merchant="competitivecyclist.com"">$949.99 $379.60 at Competitive Cyclist
60% off - The Scicon AeroComfort 3 TSA is one of the <a href="https://www.cyclingnews.com/features/best-bike-bags-boxes-and-cases/" data-link-merchant="cyclingnews.com"" data-link-merchant="competitivecyclist.com"">best bike travel bags on the market. The fact that there's an Enve logo on this one is little more than a design collaboration and therefore a bit irrelevant really. If you're a fan of the Enve brand (who isn't?) then it's nice, but the biggest draw is the 60% saving.
<a href="https://classic.avantlink.com/click.php?tt=cl&mi=11465&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.competitivecyclist.com%2Fradio-bike-co.-zuma-24in-bike-kids%23product-info-tabs#product-info-tabs" data-link-merchant="competitivecyclist.com"">Radio Bike Co. Zuma 24" | 44% off at Competitive Cyclist
Was $709.99 | Now $399.00
For older kids, Competitive Cyclist has the Radio Bike Co. Zuma on sale in the 24" wheel size bike. It has a quoted weight of 25 lbs with disc brakes and a comfortable geometry that's perfect for learning the basics.
Garmin Fenix 6 Pro Solar: <a href="https://target.georiot.com/Proxy.ashx?tsid=78475&GR_URL=https%3A%2F%2Famazon.com%2Fdp%2FB089YX15QZ%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"">$749.99 $477.99 at Amazon<a href="https://www.anrdoezrs.net/click-100134082-13947962?sid=hawk-custom-tracking&url=https://www.garmin.com/en-US/p/702902" data-link-merchant="garmin.com"" data-link-merchant="Amazon US"">
36% off - The Fenix 6 Pro Solar is an ideal multisport watch, much like the standard Fenix 6, but with some added features. There's more internal storage, fall detection and the ability to track water intake to name a few, plus solar charging which is a great feature if you are outdoors and on to go a lot.
Co-op Cycles Generation e1.1 Electric Bike: <a href="https://classic.avantlink.com/click.php?tt=cl&mi=10248&pw=27131&ctc=hawk-custom-tracking&url=https%3A%2F%2Fwww.rei.com%2Fproduct%2F189967%2Fco-op-cycles-generation-e11-electric-bike" data-link-merchant="rei.com"">$1,499.00 $899.39 at REI
Save 40% - The Co-op e1.1 is a clever Class 1 city e-bike that is easy to ride, nicely manoeuvrable on tight pathways, and boasts a 350w motor that'll go for 30-40 miles. Complete with 20in wheels wrapped in 2.4in tyres abd a front suspension fork, it'll handle rough surfaces when required, and can carry your luggage on the large rear rack.
Tacx Neo 2T: <a href="https://target.georiot.com/Proxy.ashx?tsid=78475&GR_URL=https%3A%2F%2Famazon.com%2FTacx-Neo-Smart-Color-Size%2Fdp%2FB07W6QTHM9%3Ftag%3Dhawk-future-20%26ascsubtag%3Dhawk-custom-tracking-20" data-link-merchant="Amazon US"">$1399.99 $999.99 at Amazon
29% off - The Neo 2T is a high-spec indoor trainer with an electronic flywheel that offers real-world levels of inertia, as well as advanced pedalling analysis and cool features like rumbling when your Zwift avatar goes over rough surfaces. It's been around for a while, so it misses things like WiFi connectivity (as per Wahoo Kickr V6), but it's still among the best trainers around. If the high spec and accurate power readings are important to you, then this is a good deal worth considering.
Specialized Turbo Como SL 4.0: <a href="https://mikes-bikes.sjv.io/c/221109/987441/12988?subId1=hawk-custom-tracking&sharedId=hawk&u=https%3A%2F%2Fmikesbikes.com%2Fcollections%2Felectric-bikes-active%2Fproducts%2Fspecialized-turbo-como-sl-4-0" data-link-merchant="mikesbikes.com"">$3,999.99 $2,499.95 at Mike's Bikes
38% off - The Turbo Como SL comes with Specialized's lighter weight motor with 35Nm torque and an enclosed down tube battery. It's all ready for jaunts around the city.
Check out our other deals roundups
- Bike deals: Save on all-things cycling related
- Cheap cycling shoes: Save on summer and winter kicks
- Best exercise bike deals: Standalone indoor cycling setups
- Cheap bike helmets: Save money while staying safe
- Best kids bike deals: They grow so fast, so don't pay full price
- Cheapest Zwift Setup: Everything you need to get Zwifting on a budget
- Best Garmin deals: Smartwatches, cycling computers and more
- Best Wahoo deals: The best prices on Wahoo's range of cycling tech
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As the Tech Editor here at Cyclingnews, Josh leads on content relating to all-things tech, including bikes, kit and components in order to cover product launches and curate our world-class buying guides, reviews and deals. Alongside this, his love for WorldTour racing and eagle eyes mean he's often breaking tech stories from the pro peloton too.
On the bike, 32-year-old Josh has been riding and racing since his early teens. He started out racing cross country when 26-inch wheels and triple chainsets were still mainstream, but he found favour in road racing in his early 20s and has never looked back. He's always training for the next big event and is keen to get his hands on the newest tech to help. He enjoys a good long ride on road or gravel, but he's most alive when he's elbow-to-elbow in a local criterium.
- Will JonesTech Writer